Search engine optimization (SEO)


SEO is the process of optimizing the content, technical setup, and reach of your website, so your pages appear at the top of a search engine result page for a specific set of keyword terms.


Organic online traffic earned through SEO has enormous influence on search rankings and, by extension, organic site traffic. By using keywords and phrases, you can use SEO to massively increase visibility and begin a lasting customer relationship. SEO is defined as increasing a website’s ranking in online search results, and therefore its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.


You can deploy an SEO strategy on your website and not see much change immediately, so patience is required. Google algorithm updates can also affect your rankings — which could mean having to change your strategy.

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